Montenegro produces 20 to 30,000 tons of fruit a year. The total average production in Montenegro in the last 10 years is about 23 thousand tons (plum, apple, peach, pear and mandarin), and the average production growth is 6.8% per year. Production data are only available for a few species, and for other fruit species an assessment can be made based on different criteria. It is clear that the production of fruit is dominated by plums (9.2 thousand tons) and apples (6.90 thousand tons) with an average of about 70% share in the total quantities of fruit produced in Montenegro, pears (1.9 thousand tons) make 8%, peaches (1.3 thousand tons ) 6% and mandarins (3.4 thousand tons) 15% of production.11 The structure of areas under fruit in all groups is dominated by the Northern region with over 70% share, except in subtropical fruits (citrus, pomegranate, figs) where the dominant share of the coastal region. In the case of vegetables, the dominance of the Central region and a significant part of the coastal area is expressed in perishable vegetables, while the Central and Northern regions have approximately equal shares in the perishable vegetables.
In the structure of vegetable production, perishable vegetables have a share of 59%, potatoes dominate with 32 thousand tons of average production and a share of 41%, followed by cabbage with 11 thousand tons and 14% share and onions with 2.2 thousand tons and 3% share in total vegetable production. Water-perishable vegetables produce the most watermelons – 15.2 thousand tons and a share in total vegetable production of 20%, followed by tomatoes (4.5 thousand tons) and peppers (4.8 thousand tons) with the same share of 6%, melons (1.5 thousand tons) ) and cucumber (1.7 thousand tons) participate with 2% in the total production. Vegetable production in Montenegro is based on about 3.8 thousand hectares (ten-year average), which makes 28% of the total arable land. Areas under vegetables have an average annual growth of 2.8%, and the total average vegetable production in the last 10 years is 72 thousand tons with an average annual growth rate of 4%.
The structure of vegetable production, observed in the areas on agricultural farms, is dominated by perishable vegetables with a share of 67%. Potatoes and cabbage dominate in perishable vegetables, and watermelons in perishable vegetables. In the regional distribution of vegetables in perishable vegetables, the dominance of the Central region and a significant part of the coastal region is expressed, while in the perishable vegetables, the Central and Northern regions have approximately equal shares.
increasing the quality of products can significantly increase the chances of their placement, especially through tourism. For products that are a larger product and have a certain guarantee for it through quality labels, consumers are willing to pay a higher price than usual, because that way they satisfy the desire for first-class, special, different. Montenegro has set the infrastructure for protection and improvement of quality by adopting and implementing the Law on Quality Schemes of Agricultural and Food Products (“Official Gazette of Montenegro”, No. 22/2017) The law prescribes the possibility of protection of agricultural and food products with designations of origin specialty, higher quality, mountain product and label – from my farm. The quality scheme refers to the process of restricting the use of certain names of food and beverages to certain products, in order to prevent misconceptions about their origin, nature or essential characteristics in consumers. However, even outside of these labels, there is a wide range of opportunities to highlight a quality product. It is necessary to encourage agricultural producers to improve and standardize the quality of their products and thus increase competitiveness. The efforts of producers and Monteorganica in the certification of organic production are impressive, especially in the fruit sector. The growth in demand for organic fruits and vegetables, which has been increased globally by the covid crisis. In addition to quality labels, special effort must be made in packaging, presentation and promotion of products. There are producers in Montenegro who are already doing that successfully. They need to be promoted as an example and inspiration for other manufacturers
Extracted and reworked from the document: “Report on BPs on quality schemes and consumer Health in Montenegro”. The report is one of the deliverables under the activity ” Exchange and knowledge transferring of Best practices on quality schemes and consumer health ” WPT1 ”Improving the coss-border framework conditions for the valorization of the agri-food and fisheries value-chain” .